Privacy Policy

Privacy Policy

Sequoia Genetics Ltd (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal data when you use our website (https://sequoiagenetics.com/) and our services. It also outlines your rights under the General Data Protection Regulation (GDPR) and other applicable privacy laws.

Last updated: October 12, 2024

  1. Information We Collect

We may collect and process the following types of personal data:

  • Personal Identification Data: Name, email address, phone number, postal address, job title, and similar information.
  • Technical Data: IP address, browser type and version, time zone settings, browser plug-in types, and platform details.
  • Usage Data: Information about how you use our website, including the pages you visit, the time spent on pages, and links you click.
  • Communication Data: Any communications you send to us via contact forms, emails, or other channels.
  1. How We Use Your Data

We use the information we collect for the following purposes:

  • To Provide Our Services: Including handling inquiries, delivering requested information, and processing service requests.
  • To Improve Our Website: Monitoring and analyzing usage and trends to enhance user experience.
  • To Communicate with You: Sending updates, newsletters, or marketing materials (only with your consent).
  • Legal Compliance: Ensuring we meet our legal obligations under applicable laws and regulations.
  1. Legal Basis for Processing

Under the GDPR, we rely on the following legal bases for processing your personal data:

  • Consent: Where you have provided clear consent for us to process your personal data for specific purposes (e.g., marketing communications).
  • Contractual Necessity: When we process personal data to fulfill a contract with you or to take steps at your request prior to entering into a contract.
  • Legal Obligation: When processing is necessary to comply with a legal obligation (e.g., regulatory reporting).
  • Legitimate Interests: For purposes such as improving our services or enhancing security, provided that your interests and fundamental rights do not override those interests.
  1. How We Share Your Data

We do not sell or rent your personal data. However, we may share your data with third parties in the following circumstances:

  • Service Providers: We may share your personal data with trusted third-party service providers (e.g., IT providers, email platforms) to assist us in delivering our services.
  • Legal Requirements: We may disclose your personal data to comply with legal obligations, court orders, or governmental requests.
  • Business Transfers: In the event of a merger, acquisition, or sale of company assets, we may transfer your personal data as part of that transaction.

All third-party service providers are required to maintain the confidentiality of your data and only use it for the purposes we specify.

  1. International Transfers

If we transfer your personal data outside the UK or the European Economic Area (EEA), we will ensure appropriate safeguards are in place to protect your privacy, such as:

  • Using specific contracts approved by the UK Information Commissioner’s Office (ICO) or the European Commission that provide personal data the same protection it has in the UK or Europe.
  • Transferring data to countries deemed to have adequate data protection by the UK ICO or the European Commission.
  1. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When your personal data is no longer needed, we will securely delete or anonymize it.

  1. Your Rights Under GDPR

If you are located in the UK or the EEA, you have the following rights under the GDPR:

  • Right of Access: You have the right to request access to the personal data we hold about you.
  • Right to Rectification: You can request correction of any inaccurate or incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”): You can ask us to delete your personal data, subject to certain conditions.
  • Right to Restrict Processing: You can request that we restrict the processing of your personal data in certain circumstances.
  • Right to Data Portability: You can request that we transfer your personal data to another service provider in a structured, commonly used, and machine-readable format.
  • Right to Object: You can object to the processing of your personal data where we are relying on legitimate interests as the legal basis for processing.
  • Right to Withdraw Consent: If you have provided consent for processing, you can withdraw your consent at any time.

To exercise any of these rights, please contact us at [insert contact email]. We will respond to your request within one month, and if necessary, we may extend this period by an additional two months, providing you with reasons for the delay.

  1. Cookies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. You can control or disable cookies through your browser settings. For more details, please see our Cookie Policy [insert link].

  1. Data Security

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

  1. Links to Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to our website, and we are not responsible for the privacy practices or content of these external sites. We recommend reviewing the privacy policies of any third-party websites you visit.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically. If we make significant changes, we will notify you by email or through a notice on our website.

  1. Contact Us

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at:

Sequoia Genetics Ltd
Translation and Innovation Hub
84 Wood Lane, White City
London, W12 0BZ
United Kingdom
Email: info@sequoiagenetics.com